2025-06-30 11:13:09
The green and low-carbon lifestyle is gradually becoming a social consensus, and "green content" is becoming an important indicator for measuring consumers' modern quality of life. In the National Energy Conservation Promotion Week (June 23-29) and National Low Carbon Day (June 25) series of activities, the theme of "Carbon Road Pioneer, Green Future" has once again become the focus of public discussion.
Recently, CCTV News focused on the trend of upgrading green consumption and specifically mentioned a representative Shenzhen enterprise in the field of low-carbon practice - Shenzhen Grandsun Electronics Co., Ltd. (hereinafter referred to as "Grandsun Electronics"). Through practical low-carbon actions, Grandsun Electronics has demonstrated the practical possibility of synergistic development of economic and environmental benefits under the framework of the "dual carbon" goal.
Empowering 'gold content' with 'green content'
2025 marks the 20th anniversary of the concept of "green mountains and clear waters are as valuable as mountains of gold and silver" and the 5th anniversary of the "dual carbon" goal. In this strategic context, Grandsun Electronics has delivered a noteworthy answer with its green actions.
As a technology manufacturing enterprise rooted in Shenzhen International Low Carbon City and deeply involved in the acoustic industry for over 28 years, Grandsun Electronics has taken the lead in building a low-carbon closed-loop system covering the entire industry chain of "green design, green manufacturing, and green recycling". Guided by the ESG (Environmental, Social, and Corporate Governance) framework, it accelerates the green transformation into the "fast lane".
Grandsun Electronics has achieved 100% renewable energy use by building an energy carbon management platform, introducing photovoltaic energy storage systems, and fully switching to green electricity. It has built a production base that meets the "zero carbon factory" standard and obtained the "zero carbon factory" certification in February 2024.Data shows that Grandsun Electronics has saved over 1 million kilowatt hours of electricity in just two years, with a green coverage rate of over 65% in its low-carbon park. Due to its typicality, it was named one of the top ten low-carbon cases in the "China Corner" at the United Nations Climate Conference COP28, becoming one of the business cards of Shenzhen's green and intelligent manufacturing.
Zero carbon evolution starting from headphones
Grandsun Electronics' low-carbon concept not only stays in the factory, but also extends to its independent brand Cleer, committed to creating high-quality and high "green content" products. Taking the Cleer ARC 3 Sound Arc Earphones as an example, this world's first open zero carbon (carbon neutral) earphone is intelligently manufactured by a zero carbon factory. The entire production process, from raw material selection to production technology, from packaging design to recycling, implements environmental protection concepts in every link. Especially in the manufacturing stage, its carbon emissions account for less than 7%, with a full lifecycle carbon emissions of "0", and it has obtained multiple authoritative certifications for "zero carbon headphones".
On Earth Day, April 22, 2025, Cleer will once again launch two "Green Beauty Earphones" - Cleer ARC 5 Sound Arc and Clip Star Arc, taking a bigger step towards "green technology consumption".
The Cleer ARC 5 Sound Arc is the world's first open AI earphone that integrates the three international sound standards of THX, DTS, and Dolby. In the trend of AI, it is equipped with a 6-nanometer 6-core neural network processor with an AI engine, running a self-developed AI intelligent agent "Listening". With just one sentence of "Hi Cleer", it can wake up and achieve a series of intelligent productivity functions such as navigation, news information, AI simultaneous interpretation, AI voice to note taking, etc., transforming the earphone from an "auditory device" to an "intelligent assistant".
The Cleer Clip Star Arc has revolutionized people's understanding of the form of headphones with its revolutionary design, becoming the world's first open type AI headset. With an ultimate lightweight weight of 40g, it breaks the heavy experience of traditional headphones weighing 240g. It not only wears without feeling, but also supports free replacement of headphone accessories. For the first time, it perfectly integrates "wearable audio" and "personalized fashion", providing a high-tech and personalized ear wearing solution for the new generation of urban light life.
In the low-carbon dimension, both ARC 5 and Clip Star Arc products have obtained carbon footprint certification, promoting the implementation of green consumption through practical actions. At the same time, its new product launch event was held in the form of a "zero carbon conference", which was awarded the "Conference Carbon Neutrality Certification" by the China Quality Certification Center (CQC) and the first "Waste Zero Landfill Management System Certification" in China, achieving a green closed-loop from product manufacturing to brand operation.
Green consumption leads the new trend of high-quality living
Green consumption has become the era label of high-quality life, and low-carbon development is not only advocated, but also the action guide for the market and enterprise practice. More and more consumers are shifting from being "price sensitive" to being "value first", with green, environmentally friendly, and sustainable becoming their new criteria for choosing products.
Grandsun Electronics, with its systematic zero carbon manufacturing capabilities and the continuous cultivation of the Cleer brand in green innovation, has not only promoted green products from the "laboratory" to the "consumer market", but also explored a development path that combines "green content" and "gold content" in the industry. It can be foreseen that green consumption will move from niche choices to mainstream consensus, and from passive acceptance to active demand. Products and brands that truly possess green capabilities will stand out in the new round of consumer upgrades
